How many leads does a cleaning company need to grow?

At a 25% close rate and $200/month average residential client, adding 20 clients a month takes about 80 qualified leads monthly. That's the volume a steady, geo-targeted ad system is built to produce — referrals alone rarely get there.

Should I target one-off deep cleans or recurring clients?

Recurring. 41% of households use recurring cleaning services, and selling one extra visit to an existing client is 5-7x more profitable than winning a new one. We build offers that convert first cleans into weekly or bi-weekly contracts.

Residential or commercial — which should I advertise for?

Residential scales faster and breaks even sooner; commercial contracts are worth 5-20x a residential client but take longer to land. Most growing companies run both: residential ads for cash flow, commercial outreach for contract value. We structure campaigns for each.

What budget does a cleaning company need?

Most single-market cleaning companies see meaningful results from $1,500-$3,000/month in ad spend — local clicks in this category are affordable, and 62% of bookings now happen online, so a fast booking page does the rest.

Spotless, bright modern living and dining space after a professional clean

Marketing for cleaning companies

Filled Routes. Recurring Clients. Spotless Growth.

Geo-targeted Meta ads and booking-first pages built for how people hire cleaners now — 62% book online. We turn first cleans into weekly contracts, because one extra visit from an existing client is worth 5–7x a new one.

Get My Free Cleaning-Business Audit Recurring Revenue Math

41%of households use recurring cleaning

62%of bookings now happen online

$10M+Meta ad spend managed since 2011

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What Great Marketing Feels Like — Before & After

Invisible online vs. booked solid. Your work already transforms spaces; your marketing should show it.

A bright modern room shown dull and unnoticed

The same spotless room shown bright and impossible to miss

Invisible online Booked solid

Sound Familiar?

The Math Every Cleaning Owner Is Fighting

Industry-wide numbers — not your quality. Our job is to change your side of the equation.

Leads needed per month

To add 20 residential clients at a 25% close rate, you need ~80 qualified leads every month. Referrals and yard signs alone don't get there.

1,000s

Death by small cancellations

Clients rarely leave over one disaster — they drift away after small misses and slow replies. No steady lead flow means every drift hurts.

5–20x

Commercial contract value

One office contract is worth 5–20x a residential client — but takes months to land. Most owners have no system running both funnels at once.

Try It Yourself

Your Recurring-Revenue Math

Drag the sliders — see what steady client acquisition actually compounds into.

Recurring clients 40 Average monthly rate per client $200/mo

Monthly recurring revenue$8,000

Annual recurring revenue$96,000

+1 visit/mo upsold to 25% of clients$24,000/yr

Upsells to existing clients are 5–7x more profitable than new acquisition — no ad cost, routes already in place. Our campaigns fill the top of this funnel so the compounding never stalls.

What We Build For You

A Route-Filling System, Not Just Ads

Bright, immaculately clean open-plan room with hardwood floors

Geo-Targeted Meta Ads

Residential campaigns inside your service radius for cash flow, commercial angles for contract value — each with its own offer and audience.

Minimalist spotless interior with sunlight on hardwood floors

Booking-First Landing Pages

62% of cleaning bookings happen online — your page quotes, books, and confirms in one flow, with every booking tracked back to the ad that earned it.

Tidy modern living room with clean surfaces and styled decor

Recurring-Offer Strategy

First-clean offers engineered to convert into weekly and bi-weekly plans — because the profit is in visit #12, not visit #1.

Proof, Not Promises

Local Campaigns We've Actually Run

13.5xROAS sustained 6 months, local services

$28Cost per qualified local lead

98%Client retention across our accounts

"Geo-targeted campaigns with localized messaging booked 200+ qualified leads a month and kept the calendar full through the season — at 60% lower cost per lead than the previous agency."

— Local service company case study · read the full portfolio →

Simple Engagement

Pick Your Pace

Route Builder

For owner-operators filling their first steady routes.

90-day residential campaign sprint
Booking page + tracking included
$1,500–$3,000/mo recommended ad spend
Weekly plain-English reporting

Start With the Audit

Dual-Funnel Growth

For companies running residential cash flow + commercial contracts.

Residential + commercial campaigns in parallel
Recurring-plan offer strategy & creative refresh
Month-to-month after the first 90 days
Real Ads Manager access — your account, always

Build Both Funnels

Cleaning Owner Questions

Asked Before You Ask

How many leads do I actually need to grow?

At a 25% close rate and $200/month average client, adding 20 clients a month takes about 80 qualified leads monthly. That's a system problem, not a hustle problem — and it's exactly what steady geo-targeted campaigns produce.

Should I push one-off deep cleans or recurring plans?

Recurring — 41% of households want it, and an upsold visit to an existing client is 5–7x more profitable than a new acquisition. We design first-clean offers that convert into weekly and bi-weekly contracts.

Residential or commercial?

Residential scales faster; commercial contracts are worth 5–20x more but take longer. Growing companies run both — residential ads for cash flow, commercial campaigns for contract value. We structure each funnel separately.

What budget do I need?

$1,500–$3,000/month in ad spend covers most single-market cleaning companies — local clicks are affordable in this category, and with 62% of bookings online, a fast booking page multiplies every dollar.