Annual member churn
Half of new members quit within six months — most inside the first 90 days. The January spike pays rent; the summer slump takes it back.
Marketing for gyms & fitness studios
Fill Your Floor. Keep Your Members.
Geo-targeted Meta ads, show-up-ready lead capture, and creative that looks like your gym — not a stock-photo template. Built for owners tired of leads that ghost and members who vanish by summer.
$28per qualified local lead (real campaign)
13.5xROAS sustained 6 months, local business
$10M+Meta ad spend managed since 2011
Sound Familiar?
The Math Every Gym Owner Is Fighting
These are industry-wide numbers — not your fault, but they are your problem. Our job is to change your side of the equation.
Cost per new member
That's the US benchmark when campaigns are run loosely. Broad targeting, weak offers, and untested creative keep it at the expensive end.
Budget waster: no follow-up
Ads without a follow-up system are the most common way gyms burn money. Leads go cold in minutes, not days — the system matters as much as the ad.
Try It Yourself
What Is Churn Really Costing You?
Drag the sliders — see the revenue walking out your door every year, and what winning back just 20% of leavers is worth.
Members lost per year120 members
Revenue walking out$86,400/yr
Winning back just 20% of them$17,280/yr
Former members are your cheapest audience — they already know you. Our win-back campaigns plus steady off-peak acquisition attack both ends of this math.
What We Build For You
A Member Machine, Not Just Ads
Geo-Targeted Meta Ads
Campaigns within real driving distance, targeted by fitness intent — trial and challenge offers engineered to convert, off-peak pushes so you're not living off January, and win-back campaigns to former members.
Show-Up-Ready Lead Capture
Booking-first landing pages that confirm instantly and route the lead to your phone while it's hot — with pixel and server-side tracking so every signup is counted.
Fitness Creative That Stops Thumbs
Member-style UGC ads, transformation and community angles, hook-first Reels — sweat and proof that looks like your gym, refreshed before ads fatigue.
Proof, Not Promises
Local Campaigns We've Actually Run
210+Qualified local leads in 60 days
$28Cost per qualified lead
42%Booked within 7 days
Geo-targeted local-business campaign from our portfolio — same playbook we run for gyms. See the case studies →
"Geo-targeted campaigns with localized messaging booked 200+ qualified leads a month and kept the calendar full through the season — at 60% lower cost per lead than the previous agency."
How It Works
From Form to First Members in Weeks
Free Audit
Fill the form below. We review your ads, page, and follow-up flow, then show you where members are leaking out — with numbers.
Offer & Launch
We build the trial offer, landing page, and geo-targeted campaigns. Live in days, not months.
Test & Tighten
Creative and audience testing drops your cost per lead week over week. Losers die fast; winners scale.
Steady Member Flow
Predictable signups all year — including the slow months — with reporting an owner can actually read.
Simple Engagement
Pick Your Pace
Season Filler
For gyms that need the floor full before the slump hits.
- 90-day acquisition campaign sprint
- Booking page + tracking included
- $3,000–$5,000/mo recommended ad spend
- Weekly plain-English reporting
Year-Round Member Machine
For owners done living off the January spike.
- Always-on acquisition + win-back campaigns
- Fresh fitness creative before ads fatigue
- Month-to-month after the first 90 days
- Real Ads Manager access — your account, always
Gym Owner Questions
Asked Before You Ask
What does it cost to acquire a member with ads?
US benchmarks run $80–150 per member. Tight geo-targeting, a strong trial offer, and fast follow-up routinely beat that — our local campaigns have produced qualified leads at $28 each.
Why do my leads never show up?
Leads decay in minutes. Without instant confirmation, a booked slot, and same-day follow-up, they go cold. We build that system with the ads — it's where most gym budgets die.
Can ads fix my churn problem?
Ads fill the funnel; churn is an onboarding problem — most cancellations happen in the first 90 days. We add win-back campaigns to former members and steady off-peak acquisition so you're not living off January.
What budget do I need?
$3,000–$5,000/month in ad spend for a single location. Below $3,000, Meta's algorithm starves and testing stalls — we'll tell you honestly if you should wait.